Every hotel has a bathrobe. Every hotel has slippers, a water bottle, a turndown routine. What varies — a lot, actually — is whether any of it was thought through, or just ordered from a catalog because that's where hotels have established distribution channels. We don't think this is about luxury for its own sake. It's about feeling taken care of. Like the staff is happy to see you and wants you there. A robe with some weight to it, a bottle you'd actually want to refill, a